A multi-channel content engine that manages 3 channels simultaneously

The problem

Content creation happened when someone had time. There was no system for tracking what competitors were posting, no content calendar, and no way to know what was working on LinkedIn versus the blog. The founder would try to post when he could, but there was no engine behind it.

The solution

A content engine that manages three channels simultaneously: the founder's personal LinkedIn at 5 posts per week, the company LinkedIn at 3 posts per week, and SEO blog posts at 1 to 2 per week. The system handles weekly planning checks, content gap analysis, and generation in three modes: discovery, angle generation, and generation from seed content.

Built-in competitor monitoring

The engine includes a social listening module that tracks what competitors and industry thought leaders are posting, identifies trending topics, and generates the company's angle on those topics. It does not just create content. It creates strategic content informed by what the market is talking about.

End-to-end publishing

Blog posts go from draft to published through a single pipeline: Google Drive draft to WordPress publish to file cleanup to LinkedIn amplification post within 48 hours. No manual formatting or uploading.